I constantly see many web designers making the same mistakes I made, so I hope this article will help web designers and those who have or are going to hire a web designer. So, if you’re building a new website for your company, here are 10 ways to tell if your web designer is terrible. If you’re a web designer, pay close attention, print this blog post, email it to yourself, or bookmark it as a reference, because here are 10 ways you can tell if you are terrible.
1. The price
If your website is costing a few hundred bucks, then chances are your web designer is terrible and your website will be terrible too. We all wish we could spend cents and make millions, but if it were that easy everyone would do it.
Stop being cheap, because, you get what you pay for. If you still think your website should be cheap, eventually you will come crawling back to the web designer that was too expensive. Only now you’ll have to pay for a good web designer + the costs of your really cheap web designer.
How much does it cost to build a website?
My common answer:
Well, how much does it cost to build a house? It depends on the amount of information that you would like on your website, functionalities that you require such as online bookings, events calendar and online payments, and if you are looking to have it custom designed, using a free template or a premium template.
2. The “Headset Hottie”
A Headset Hottie is a joke amongst digital marketers. It’s a stock photo of an attractive female with a headset on, ready to take your call. This photo can usually be found on your contact page, in a sidebar, or sometimes even in the header. Terrible web designers have been adding images like this to websites for years. A Headset Hottie won’t increase sales or phone calls. It will only make your website look cheap and silly. So be careful, because your website could end up featured on a website like headsethotties.com.
3. No communication
Momentum is the energy and excitement that every new website project starts off with. It’s critical to maintain momentum throughout the course of a web design project. The second your web designer loses regular contact is the second you lose the project’s momentum. Your web designer should be in contact with you constantly.
4. Your web designer is related to you
“Never hire anyone you can’t fire.” You should know better than to hire a relative to work for you in the first place, let alone build your website. However, if you do decide to hire a family member to build your website, they will probably give you an “unbelievable” discount. If they’re a pro, that’s great news; however, the bad news is that the project eventually won’t be worth their time, and you will eventually end up on the back burner.
5. Your web designer is YOU!
Peep author at conversionxl.com says, “If you designed your website yourself and you’re not a designer, it sucks”. It takes years of experience to perfect what we do. You can’t learn this trade in a few hours.
I couldn’t agree more!
6. You built it using a web design tool
Anyone can learn how to use a cheap web design tool in an hour or so but you can’t learn what a good web designer has learned with years of experience. In other words, learning how to use a website builder won’t teach you how to design a web site that will get targeted traffic, conversions, and sales.
7. No scope of work
A wise man in project management for 20+ years once told me that 80% of the problems that occur during a project occur because of a poor scope of work. A good scope of work details all work to be performed and delivered. It is critical that both parties agree to the scope of work before the project is executed.
8. No architecture strategy
Let’s say your family decides to build a dream house. Well, before you start actually building this house, you’re probably going to hire an architect to blueprint the house and all the rooms. Custom web design is very similar to building a house. Before designing any pages, your web design team should map out and wireframe (blueprint) each page of your website.
9. No conversion strategy
Has your web designer helped you define what your primary and secondary conversions are? A conversion can be a phone call, email sign up, contact form, e-commerce purchase or a button being clicked. Your web designer should help you define what your conversions are.
Primary conversions are actual sales made on the site or inquiries for sales discussions through a contact form. Secondary conversions are typically forms that capture emails. Your web designer should ask how you want to be contacted and how clients typically prefer contacting you. After all, this is why you built your website.
10. No SEO strategy
Let’s say you wanted to open a new store that required lots of foot traffic. Would you let your real estate agent sell you a very nice storefront without knowing or telling you anything about the neighborhood? Me neither. In other words, if your web designer doesn’t do SEO, they are terrible.
If you’re a web designer and you firmly disagree with anything I’ve said, there are exceptions to every rule. However, in my experience, the above hold true a vast majority of the time. If you hire or fire your web designer by the above set of rules I can safely guarantee your website will be more successful and make you a lot more money.
Join our list
Website Design, Hosting, SEO and Online Marketing Tips sent to your inbox!