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Benefits of Using Video Content on Your Website

You must have heard that a picture is worth a thousand words? Ever wondered what a video is worthy of? Well in the digital industry it’s worth a billion or even more. A video can introduce you to the world, it will be your first impression and first impressions do matter a lot.

A video is an easy and effective way to communicate your message in about a minute or two. In the present century, everyone is just too busy to sit down and read a whole bunch of paragraphs or even a small message. People need things to be quick and to the point, so you need to be what the customer wants. Having videos on your website can help you better communicate with your audience and have a better connection.

You might be thinking why you really need to have videos on your website, why not just pictures or a blog can do the work? Well, let’s dig down into it.

The AYTM Market research has stated that “more than 90% of the consumers access video content on the internet”.

The transition from text and pictures to videos has been a very fast transition and now to remain in the competition you need to cope up with this transition. Businesses who fail to do so have suffered loss due to an ineffective website.

Talking about the benefits of using video content, they can:

  1. Create an effective website

It’s all about the experience of the user on your website. If the consumer doesn’t like the first experience, they won’t return. Good, interesting videos will create a better website experience and impress the consumer. And when you have impressed the consumer you are on your way to having a new customer. You can find the most creative templates on Biteable video maker and make your own videos.

  1. Get you to the top in search results

A fresh, updated website always ranks higher in the search result than a website which has not been updated in a long time. When you are in the top result now all you need to do keep the viewer engaged. An interesting and creative video can give you a hand in doing so. Use the right keywords as title of your video. It all requires some research and some intelligence.

  1. Keep the viewer engaged

How many times have you skipped reading a paragraph because you did not have the time to or were just too lazy to read? Well, the answer must be quite a few times. So now apply this to your customers too. People might skip a paragraph to read but they won’t skip watching a good video. But the condition here is that your video needs to fun, entertaining and to the point.

A good video can keep the viewer engaged both visually and audibly and the consumers are most likely to remember it too, which is our goal here. So why not download the Biteable video maker app and get started right now.

  1. Be at multiple places

Your videos will not be confined to your website only. You can use the same videos on social media platform too. Having a YouTube channel will help a lot too. Reach out to the customers, you first need to get to the consumers only then they will come back to you.

You can share your videos on Facebook, Twitter, Instagram and many other social media platforms. However don’t exhaust yourself by being on all social media platforms, think about which is the best for you and then focus on it only.

Videos are your ticket to success, if you can make the right videos you can become one of the top businesses in the industry. All the video needs to be is straightforward, entertaining, creative or even funny in some cases.

You can make videos with Biteable using their easy to use video templates and start making some amazing videos for your website.

About the Author
Advertising Solutions Web Design
Advertising Solutions Web Design specializes in quality website design services at affordable prices in South Africa. Web Design Packages from R3000 | Follow us: Facebook / Twitter / Google+ / LinkedIn

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  • REPAYMENT PLAN

    How does the repayment plan work?

    Upon acceptance of the quotation, we require a 50% deposit payment before the start of the project. The balance or outstanding amount has to be paid after we have completed the project.

    With the repayment plan, you are able to repay us the balance or outstanding amount over 3 months. However, failure to make payments will result in immediate suspension of your account.

  • WEBSITE HOSTING

    What is Web Hosting?

    When you design a website and want other people to see it, you will need to publish (or upload) it with a web hosting service.

    Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.advertisingsolutions.co.za), the Internet connects to the web server holding your website files and then transfers your website information back to their computer. From there they can surf and view the pages of your website.

  • DOMAIN NAME

    What is a Domain Name?

    A domain name (www.yourcompanyname.co.za) is essentially your company’s Internet address; the same way your company’s street address is used to find your offices, a domain name is used to find your website. Consider this: Pick a domain name that’s memorable and relevant!

  • NUMBER OF STOCK PHOTOS

    Stock photos are professionally taken photographs that we can buy online to use commercially, without having to stress over copy-right issues. It can be used to enhance your website or in marketing material.

    Stock photos can save you quite a bit of time and money, as you do not have to hire a photographer just to have some quality images for your website. While stock images cover a broad range of applications, it can be difficult to acquire pictures for a certain niche, or a specific product.

     

  • NUMBER OF SLIDES

    What is a slider?

    A banner slider is comprised of images and text on multiple slides, allowing you to rotate content on a single space on your website. It’s most commonly the first thing you see (apart from the logo and menu) on a website’s home page. The purpose of the slider is to catch the attention of the viewer while being visually appealing and easy to read. It can be used to display selected information, such as promotions or highlighting specific products or services, and can also be used to easily navigate your site.

    How many should I use?

    This is dependable on the amount of content you have on your website. Small websites that do not have much information 1-2 sliders will be enough. Websites with more pages and content to market will require more sliders to make the navigation of the site easily digestible for the viewer, while promoting certain products or content. We do not recommend more than 5 slides, as we find that most viewers spend a few minutes on your home page before moving on to another page and won’t view more than 5 slides.

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    Standard Website Design

    This design is for the general purpose of getting your company’s information out on the internet and reaching potential customers. This does not include an online store/eCommerce, directories or custom development. As we use WordPress, you will also have the option of logging in to your website and doing some small changes yourself if you choose.

    Online Store/eCommerce

    This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and EFT and also includes up to 50 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.

  • NUMBER OF PAGES

    Most websites are comprised of 4 pages, eg: Home, About, Services/Products and Contact.

    Your Home page welcomes the viewer, with a general summary of your company and what you have to offer. It also helps the viewer easily navigate your site. Your About page may list company history, your mission and vision, team members, company values or any information regarding your company.

    Your Products or Services page is where you expand on the products or services you have. Your Contact page lists all your contact details, such as your physical address, contact number and email address. It is also good to have an enquiry form so potential clients can easily get in contact with you.

    These are just the most common pages used, the amount of pages will depend on the amount of information you have.