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15 Essential Elements for a Successful About Us Page [Infographic]

Home / Blog / 15 Essential Elements for a Successful About Us Page [Infographic]

15 Essential Elements for a Successful About Us Page [Infographic]

When visitors go to your website, the first place they go to is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more about your company and who are the people behind it.

There are numerous websites with all kinds of information and all kinds of looks and feels. When a website visitor decides to go to the “About Us” page, he or she is on a fact-finding mission, as well as looking for the “story” of your business. If your website merely speaks about your products and/or services, you are selling it short. People are interested in learning a great deal more than just that about you and your business.

Of course, different visitors are interested in different types of information. One of the first and most elementary pieces of information that your visitors are looking for is who you are and how you came to be where you are now. Your “About Us” page is an excellent way to communicate to your visitors who you are and to give them the confidence to understand that you and your business possess the skills and experience that they need to be able to solve their particular problems.

Who is Hosting This shares about page tips in the below infographic:

 

15 Essential Elements for a Successful About Us Page [Infographic]

15 Essential Elements for a Successful About Us Page [Infographic]

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About the Author
Advertising Solutions Web Design
Advertising Solutions Web Design specializes in quality website design services at affordable prices in South Africa. Web Design Packages from R3000 | Follow us: Facebook / Twitter / LinkedIn
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    Upon acceptance of the quotation, we require a 50% deposit payment before the start of the project. The balance or outstanding amount has to be paid after we have completed the project.

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  • WEBSITE HOSTING

    What is Web Hosting?

    When you design a website and want other people to see it, you will need to publish (or upload) it with a web hosting service.

    Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.advertisingsolutions.co.za), the Internet connects to the web server holding your website files and then transfers your website information back to their computer. From there they can surf and view the pages of your website.

  • DOMAIN NAME

    What is a Domain Name?

    A domain name (www.yourcompanyname.co.za) is essentially your company’s Internet address; the same way your company’s street address is used to find your offices, a domain name is used to find your website. Consider this: Pick a domain name that’s memorable and relevant!

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  • NUMBER OF STOCK PHOTOS

    Stock photos are professionally taken photographs that we can buy online to use commercially, without having to stress over copy-right issues. It can be used to enhance your website or in marketing material.

    Stock photos can save you quite a bit of time and money, as you do not have to hire a photographer just to have some quality images for your website. While stock images cover a broad range of applications, it can be difficult to acquire pictures for a certain niche, or a specific product.

     View our list of Royalty-Free Stock Image Websites

  • NUMBER OF SLIDES

    What is a slider?

    A banner slider is comprised of images and text on multiple slides, allowing you to rotate content on a single space on your website. It’s most commonly the first thing you see (apart from the logo and menu) on a website’s home page. The purpose of the slider is to catch the attention of the viewer while being visually appealing and easy to read. It can be used to display selected information, such as promotions or highlighting specific products or services, and can also be used to easily navigate your site.

    How many should I use?

    This is dependable on the amount of content you have on your website. Small websites that do not have much information 1-2 sliders will be enough. Websites with more pages and content to market will require more sliders to make the navigation of the site easily digestible for the viewer, while promoting certain products or content. We do not recommend more than 5 slides, as we find that most viewers spend a few minutes on your home page before moving on to another page and won’t view more than 5 slides.

  • WEBSITE TYPE

    Standard Website Design

    This design is for the general purpose of getting your company’s information out on the internet and reaching potential customers. This does not include an online store/eCommerce, directories or custom development. As we use WordPress, you will also have the option of logging in to your website and doing some small changes yourself if you choose.

    Online Store/eCommerce

    This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and EFT and also includes up to 50 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.

  • NUMBER OF PAGES

    Most websites are comprised of 4 pages, eg: Home, About, Services/Products and Contact.

    Your Home page welcomes the viewer, with a general summary of your company and what you have to offer. It also helps the viewer easily navigate your site. Your About page may list company history, your mission and vision, team members, company values or any information regarding your company.

    Your Products or Services page is where you expand on the products or services you have. Your Contact page lists all your contact details, such as your physical address, contact number and email address. It is also good to have an enquiry form so potential clients can easily get in contact with you.

    These are just the most common pages used, the amount of pages will depend on the amount of information you have.

    For more information about the details and content we require, please see:
    https://advertisingsolutions.co.za/create-captivating-content-website/
    https://advertisingsolutions.co.za/website-design-cost-south-africa/