When visitors go to your website, the first place they go to is your landing page. If they have an interest past your landing page, they will probably go to your “About Us” page to learn more about your company and who are the people behind it.
There are numerous websites with all kinds of information and all kinds of looks and feels. When a website visitor decides to go to the “About Us” page, he or she is on a fact-finding mission, as well as looking for the “story” of your business. If your website merely speaks about your products and/or services, you are selling it short. People are interested in learning a great deal more than just that about you and your business.
Of course, different visitors are interested in different types of information. One of the first and most elementary pieces of information that your visitors are looking for is who you are and how you came to be where you are now. Your “About Us” page is an excellent way to communicate to your visitors who you are and to give them the confidence to understand that you and your business possess the skills and experience that they need to be able to solve their particular problems.
Who is Hosting This shares about page tips in the below infographic:
Join our list
Website Design, Hosting, SEO and Online Marketing Tips sent to your inbox!