5 Essential Landing Page Elements for a More Effective Website [Infographic]
One of the biggest parts of running a PPC advertising campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are usually the first touch point a prospect has with your brand, so it’s extremely important you create a great first impression and deliver a great experience. Landing pages are the best tool for you to do just that.
But what exactly should be on the landing page?
Here’s a quick summary:
- Your Unique Selling Proposition (USP)
- The hero shot (images / video showing context of use)
- The benefits of your offering
- Social proof
- A single conversion goal
Check out the infographic for more detail: