When your business needs to increase revenue, where is the first place you look?
If you’re like many businesses, you focus the bulk of your time and budget on acquiring new customers. While this is an important part of creating a profitable business, it’s not the only way.
Which is more valuable — a new customer or a repeat customer? Should Burger King advertise to people who love Whoppers, or to people who prefer Big Macs from McDonald’s? There are strong arguments to be made for either choice.
Constant Contact demonstrates why existing customers should be your first port of call in this infographic.