Off Page Optimization Boosters (OPO)
SEM

High DA/PA/TF/CF Backlinks, Social Media Signals & More!


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Search Engine Marketing (SEM)
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Pay Per Click Advertising using Google AdWords


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Search Engine Optimization (SEO)
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Website Audits, Meta Tags Optimization and Backlinks


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On page seo icon

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of a website’s organic (un-paid) ranking on a search engine result page.

On Page SEO

On page SEO are techniques focused on optimizing your website and its individual web pages. These include optimizing your website through how it is built, which keywords are used in the title tags, meta descriptions and image alt tags. It also includes improving how fast your website loads, in linking, the quality of your website content and much more.

Off Page SEO

Off page SEO are techniques that are external, they are not done on your website. The biggest technique is link building, which means getting high quality backlinks to your website. A few ways of doing that is by adding your website to local directory submissions, submitting a few of your articles to blog directories and posting on forums.

Online Marketing

Search Engine Marketing (SEM)

Although Search Engine Marketing (SEM) is often associated with SEO, we prefer to keep them separate. Search Engine Marketing is a form of online marketing that promotes your website through paid advertisements on search engines. While there are a few platforms, Google AdWords is the most popular and used. Google AdWords uses a Pay Per Click (PPC) model, which means that you pay a fee every time that your advertisement is clicked on.  This is not only very useful for getting leads, but can temporarily increase your visibility on Google for certain keywords.

Social Media Marketing

Social Media Marketing (SMM)

Social Media Marketing (SMM) is a form of online marketing which uses social media platforms such as Facebook, Instagram, and Twitter to promote your business and even your website. It is a valuable marketing tool that allows you to connect with your clients on their preferred social media networks. It can also have a positive impact on your SEO efforts, as often content shared on social media directs traffic to your website. Most sites also have paid advertisements available. Facebook, one of the foremost social media sites for advertising your business, has multiple options depending on your desired outcome. Some outcomes include getting prospective clients to like your page, certain posts or direct them to your website. You can also select your target audience based on certain characteristics such as their location, age and interests.



  • REPAYMENT PLAN

    How does the repayment plan work?

    Upon acceptance of the quotation, we require a 50% deposit payment before the start of the project. The balance or outstanding amount has to be paid after we have completed the project.

    With the repayment plan, you are able to repay us the balance or outstanding amount over 3 months. However, failure to make payments will result in immediate suspension of your account.

  • WEBSITE HOSTING

    What is Web Hosting?

    When you design a website and want other people to see it, you will need to publish (or upload) it with a web hosting service.

    Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.advertisingsolutions.co.za), the Internet connects to the web server holding your website files and then transfers your website information back to their computer. From there they can surf and view the pages of your website.

  • DOMAIN NAME

    What is a Domain Name?

    A domain name (www.yourcompanyname.co.za) is essentially your company’s Internet address; the same way your company’s street address is used to find your offices, a domain name is used to find your website. Consider this: Pick a domain name that’s memorable and relevant!

  • NUMBER OF STOCK PHOTOS

    Stock photos are professionally taken photographs that we can buy online to use commercially, without having to stress over copy-right issues. It can be used to enhance your website or in marketing material.

    Stock photos can save you quite a bit of time and money, as you do not have to hire a photographer just to have some quality images for your website. While stock images cover a broad range of applications, it can be difficult to acquire pictures for a certain niche, or a specific product.

     

  • NUMBER OF SLIDES

    What is a slider?

    A banner slider is comprised of images and text on multiple slides, allowing you to rotate content on a single space on your website. It’s most commonly the first thing you see (apart from the logo and menu) on a website’s home page. The purpose of the slider is to catch the attention of the viewer while being visually appealing and easy to read. It can be used to display selected information, such as promotions or highlighting specific products or services, and can also be used to easily navigate your site.

    How many should I use?

    This is dependable on the amount of content you have on your website. Small websites that do not have much information 1-2 sliders will be enough. Websites with more pages and content to market will require more sliders to make the navigation of the site easily digestible for the viewer, while promoting certain products or content. We do not recommend more than 5 slides, as we find that most viewers spend a few minutes on your home page before moving on to another page and won’t view more than 5 slides.

  • WEBSITE TYPE

    Standard Website Design

    This design is for the general purpose of getting your company’s information out on the internet and reaching potential customers. This does not include an online store/eCommerce, directories or custom development. As we use WordPress, you will also have the option of logging in to your website and doing some small changes yourself if you choose.

    Online Store/eCommerce

    This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and EFT and also includes up to 50 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.

  • NUMBER OF PAGES

    Most websites are comprised of 4 pages, eg: Home, About, Services/Products and Contact.

    Your Home page welcomes the viewer, with a general summary of your company and what you have to offer. It also helps the viewer easily navigate your site. Your About page may list company history, your mission and vision, team members, company values or any information regarding your company.

    Your Products or Services page is where you expand on the products or services you have. Your Contact page lists all your contact details, such as your physical address, contact number and email address. It is also good to have an enquiry form so potential clients can easily get in contact with you.

    These are just the most common pages used, the amount of pages will depend on the amount of information you have.

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