Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility of a website’s organic (un-paid) ranking on a search engine result page.
On Page SEO
On page SEO are techniques focused on optimizing your website and its individual web pages. These include optimizing your website through how it is built, which keywords are used in the title tags, meta descriptions and image alt tags. It also includes improving how fast your website loads, in linking, the quality of your website content and much more.
Off Page SEO
Off page SEO are techniques that are external, they are not done on your website. The biggest technique is link building, which means getting high quality backlinks to your website. A few ways of doing that is by adding your website to local directory submissions, submitting a few of your articles to blog directories and posting on forums.
Search Engine Marketing | Google AdWords
Although Search Engine Marketing (SEM) is often associated with SEO, we prefer to keep them separate. Search Engine Marketing is a form of online marketing that promotes your website through paid advertisements on search engines. While there are a few platforms, Google AdWords is the most popular and used. Google AdWords uses a Pay Per Click (PPC) model, which means that you pay a fee every time that your advertisement is clicked on. This is not only very useful for getting leads, but can temporarily increase your visibility on Google for certain keywords.