Words to Use in Your Website Call to Action Buttons [Infographic]
Writing the perfect call to action (CTA) could make or break your marketing campaign. It’s one of those elements that will directly impact your conversion rates.
Your call to action is the chance to motivate your audience to take real steps toward becoming a customer or client. It can be the determining factor between a lead and a conversion. The text on your CTA button also has a large effect on user behavior and can increase the clicks on your call to action.
In the below infographic from Synecore, they break things down as follow:
- Words to use and avoid
- Ways to create an effective Call to Action
- Ways to A/B test your website Call to Actions
- Key metrics to track
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