Information to Compile for a Website Design

Business is simply nothing more than making connections with other people. Every smart business person knows, it’s not what you know, it’s who you know. Passing out your business card is part of every good meeting. Well, what if you could pass out your business card to thousands, maybe millions of potential clients and partners, saying this is what I do and if you are ever in need of my services, this is how you can reach me. You can, 24 hours a day, inexpensively and simply, on the Internet.

Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.

A WEBSITE IS A GREAT TOOL FOR ADVERTISING

Whatever field your company operates in, a website is a great way to advertise it. A website should explain your services and products in depth to educate the potential new clients on what you can offer them and what the best fit would be for their needs. No advertising medium even comes close to the effectiveness of a website.

A WEBSITE SAVES TIME

Distributing out company information requires a lot of time, whether it’s on the phone, or in brochures, or even if it’s just emailing your clients.

A website is designed to save you time, and the time you needed to distribute information can be used on sales.

All your customers and potential customers can read your online blog and they can see your whole company product catalog without ever needing to talk to you or visit you.

WHAT INFORMATION TO COMPILE FOR A WEBSITE DESIGN

The following focuses on the most important components to consider when compiling a good website design.

  • Logo – The logo creates a company’s brand and becomes the single most visible part of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s website design.
  • Company Profile – A quick look into a company, allowing different groups of people to get a general idea of what a company does or offers, its target market, its unique strengths, history and nature of the business.
  • Products and Services – This information includes a list of all the products and services that your company has to offer; give out a detailed description of each product and/or service that your business has to offer.
  • Photos, Images & Media – Photos and images are a critical part of a website design. It helps visitors connect and feel comfortable on the website. Name the images by giving them proper names according to what the image contains. This will help with your website’s SEO to get a better organic search result on search engines.

Making business information available is one of the most important ways to serve your customers. If you could keep your customer informed of every reason why they should do business with you, don’t you think you could do more business? You can on the Internet. By making information available on your website, you free up staff as well as give your customers the information they need quickly and efficiently.

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  • REPAYMENT PLAN

    How does the repayment plan work?

    Upon acceptance of the quotation, we require a 50% deposit payment before the start of the project. The balance or outstanding amount has to be paid after we have completed the project.

    With the repayment plan, you are able to repay us the balance or outstanding amount over 3 months. However, failure to make payments will result in immediate suspension of your account.

  • WEBSITE HOSTING

    What is Web Hosting?

    When you design a website and want other people to see it, you will need to publish (or upload) it with a web hosting service.

    Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.advertisingsolutions.co.za), the Internet connects to the web server holding your website files and then transfers your website information back to their computer. From there they can surf and view the pages of your website.

  • DOMAIN NAME

    What is a Domain Name?

    A domain name (www.yourcompanyname.co.za) is essentially your company’s Internet address; the same way your company’s street address is used to find your offices, a domain name is used to find your website. Consider this: Pick a domain name that’s memorable and relevant!

  • NUMBER OF STOCK PHOTOS

    Stock photos are professionally taken photographs that we can buy online to use commercially, without having to stress over copy-right issues. It can be used to enhance your website or in marketing material.

    Stock photos can save you quite a bit of time and money, as you do not have to hire a photographer just to have some quality images for your website. While stock images cover a broad range of applications, it can be difficult to acquire pictures for a certain niche, or a specific product.

     

  • NUMBER OF SLIDES

    What is a slider?

    A banner slider is comprised of images and text on multiple slides, allowing you to rotate content on a single space on your website. It’s most commonly the first thing you see (apart from the logo and menu) on a website’s home page. The purpose of the slider is to catch the attention of the viewer while being visually appealing and easy to read. It can be used to display selected information, such as promotions or highlighting specific products or services, and can also be used to easily navigate your site.

    How many should I use?

    This is dependable on the amount of content you have on your website. Small websites that do not have much information 1-2 sliders will be enough. Websites with more pages and content to market will require more sliders to make the navigation of the site easily digestible for the viewer, while promoting certain products or content. We do not recommend more than 5 slides, as we find that most viewers spend a few minutes on your home page before moving on to another page and won’t view more than 5 slides.

  • WEBSITE TYPE

    Standard Website Design

    This design is for the general purpose of getting your company’s information out on the internet and reaching potential customers. This does not include an online store/eCommerce, directories or custom development. As we use WordPress, you will also have the option of logging in to your website and doing some small changes yourself if you choose.

    Online Store/eCommerce

    This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and EFT and also includes up to 50 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.

  • NUMBER OF PAGES

    Most websites are comprised of 4 pages, eg: Home, About, Services/Products and Contact.

    Your Home page welcomes the viewer, with a general summary of your company and what you have to offer. It also helps the viewer easily navigate your site. Your About page may list company history, your mission and vision, team members, company values or any information regarding your company.

    Your Products or Services page is where you expand on the products or services you have. Your Contact page lists all your contact details, such as your physical address, contact number and email address. It is also good to have an enquiry form so potential clients can easily get in contact with you.

    These are just the most common pages used, the amount of pages will depend on the amount of information you have.

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