What is the Difference Between Static Web Design and Responsive Web Design?

Do you want to have a great website that promotes your business adequately and which delivers the best possible return on investment? Then you have to think about the current web design and how you can improve it. There are 2 types of web design you can encounter right now. You can opt for a responsive web design or a static web design. But which one is the best?

Static Website Design

As the name suggests, the static website design is all about bringing in a simple web design which doesn’t change based on what device you are accessing it. Due to that, mobile users have to zoom in and even swipe the screen from side to side in order to view the entire page.

The static web design is a bit cumbersome for mobile customers because they never get to have a true mobile experience that works very well. The benefit for them is that they are simple and easy to create. On top of that, these are also cheaper. However, the user experience is not at its best here, and customers may end up disliking your web design in the end. Sure, it looks great, but it’s not very functional and that does lead to various problems, to begin with.

Responsive Website Design

The thing that makes responsive website design stand out is that it automatically resizes to the device resolution. Basically, every user will have a native experience regardless of what device he uses. This is a huge deal because it solves the aforementioned problem people have with static web design. The website accommodates all the changes automatically. Everything happens in the background and each user will be able to obtain some very good results without having to worry about any issues. The process is fast, convenient and it pays off very well in the end.

Which is the better option?

If you just want to create a portfolio site and you don’t want to add any information to it, then you can easily opt for the static designs. However, mobile users will take a hit here, because they won’t receive any support. On the other hand, a responsive website design is suitable for most websites out there. Not only is it very easy to use and convenient, but it also performs the resize automatically and with great success. It all comes down to bringing in the right approach and the experience will be more than ok in the end because of it.

In case you opt for a static website for desktop users, then you have to create a separate mobile website. That will cost a lot, not to mention it eats up a lot of time as you will have to update both sites whenever you are making changes to the website. Responsive website design is very easy to handle and it does bring in front a great sense of convenience in the end. It doesn’t make sense to create 2 different versions of the same website where you can get a very good value for your money with a single one. So yes, responsive website design is a lot better and more convenient, it can deliver some amazing results and the value is outstanding all the time!

Contact Advertising Solutions Web Design if you need a responsive/mobile friendly website design for your company or business. Have a look at our affordable once off website design packages.


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Advertising Solutions Web Design specializes in quality website design services at affordable prices in South Africa. Web Design Packages from R3000 | Follow us: Facebook / Twitter / LinkedIn

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    How does the repayment plan work?

    Upon acceptance of the quotation, we require a 50% deposit payment before the start of the project. The balance or outstanding amount has to be paid after we have completed the project.

    With the repayment plan, you are able to repay us the balance or outstanding amount over 3 months. However, failure to make payments will result in immediate suspension of your account.


    What is Web Hosting?

    When you design a website and want other people to see it, you will need to publish (or upload) it with a web hosting service.

    Web hosting services work by storing your website files in high-powered computers (web servers) connected to a very fast network. When someone types in your web address (such as www.advertisingsolutions.co.za), the Internet connects to the web server holding your website files and then transfers your website information back to their computer. From there they can surf and view the pages of your website.


    What is a Domain Name?

    A domain name (www.yourcompanyname.co.za) is essentially your company’s Internet address; the same way your company’s street address is used to find your offices, a domain name is used to find your website. Consider this: Pick a domain name that’s memorable and relevant!

    Please note: Domain pricing depends on the extension, see pricing here: https://advertisingsolutions.co.za/domains/


    Stock photos are professionally taken photographs that we can buy online to use commercially, without having to stress over copy-right issues. It can be used to enhance your website or in marketing material.

    Stock photos can save you quite a bit of time and money, as you do not have to hire a photographer just to have some quality images for your website. While stock images cover a broad range of applications, it can be difficult to acquire pictures for a certain niche, or a specific product.

     View our list of Royalty-Free Stock Image Websites


    What is a slider?

    A banner slider is comprised of images and text on multiple slides, allowing you to rotate content on a single space on your website. It’s most commonly the first thing you see (apart from the logo and menu) on a website’s home page. The purpose of the slider is to catch the attention of the viewer while being visually appealing and easy to read. It can be used to display selected information, such as promotions or highlighting specific products or services, and can also be used to easily navigate your site.

    How many should I use?

    This is dependable on the amount of content you have on your website. Small websites that do not have much information 1-2 sliders will be enough. Websites with more pages and content to market will require more sliders to make the navigation of the site easily digestible for the viewer, while promoting certain products or content. We do not recommend more than 5 slides, as we find that most viewers spend a few minutes on your home page before moving on to another page and won’t view more than 5 slides.


    Standard/Brochure Website Design

    This design is for the general purpose of getting your company’s information out on the internet and reaching potential customers.

    Standard/Brochure websites include the following features: Basic Contact Form, Google Map, Social Media Integration, Image Gallery, Embedding YouTube Videos, Pricing Tables, FAQ Toggle Elements and Testimonial Sliders. This does not include an online store/eCommerce, online directories/listing sites or custom development.

    As we use WordPress, you will also have the option of logging in to your website and doing some small changes yourself if you choose.

    Online Store/eCommerce

    This design option is for selling your products online, as well as having your information online and reaching potential customers. This includes payment gateway integration such as Payfast and EFT and also includes up to 50 individual products. If you have more products you can simply load them in yourself by logging into the backend of your website, where you can also manage your inventory and take stock. If you have a large selection and would prefer us to do it, we can assist you with loading all your products for an additional fee.


    Most websites are comprised of 4 pages, eg: Home, About, Services/Products and Contact.

    Your Home page welcomes the viewer, with a general summary of your company and what you have to offer. It also helps the viewer easily navigate your site. Your About page may list company history, your mission and vision, team members, company values or any information regarding your company.

    Your Products or Services page is where you expand on the products or services you have. Your Contact page lists all your contact details, such as your physical address, contact number and email address. It is also good to have an enquiry form so potential clients can easily get in contact with you.

    These are just the most common pages used, the amount of pages will depend on the amount of information you have.

    For more information about the details and content we require, please see: